SEO is something that no business can do without. Search engine optimization is practically a lifeline for small businesses, allowing potential customers, both online and in person, to discover otherwise unknown brands.
SEO for Small Businesses
Making content that is search-engine friendly is a priority for any company that has an online presence. Whether you’re sharing a post on Facebook or updating the description of your product, SEO should always be a priority. Read on for five basic strategies for small business SEO.
Use Niche Keywords
It is likely that your small business already has a niche. When considering SEO, always focus on niche keywords. By consistently using these specific keywords, you will be able to guarantee a higher visibility for your brand.
Use Long-Tail Keywords
With niche keywords, businesses opt for minimal relevance with a larger range of topics. By using longer keywords will help your content rank higher in a search for something specific like “how to change the oil in your car”. While these keywords will bring you less traffic than something shorter, they are still incredibly valuable for small businesses.
Consider Local SEO
With local SEO, your content is target more towards your local audience. Small businesses that are just starting out should rely on their local communities and make content catered to them. For example, a restaurant that shares content with keywords specifying a city is much more likely to bring in local customers.
Create Blog Posts
No matter the industry, your business needs to have an active blog. With a constant stream of new and unique content, your posts will be able to draw people in with helpful advice, as well as information on your products and services. Additionally, search engine’s algorithms give higher ranking to sites that have regularly updated content.
Consider these topics when starting your blog:
- News from Your Company
- Market Predictions and Trends
- Praise for Products and Services
- Highlights from the Past Year
Backlinks are links from other sites to your business’ website. These backlinks will help you rank higher in search engines and help to solidify you as an industry leader. The fastest way to build backlinks is to create business profiles on sites like Foursquare, Bing Local, Yelp, and similar sites. In your profile on these sites, be sure to use the same information that you have on Google My Business. This will work to enhance your SEO.
Ask for Positive Reviews
Satisfied customers are generally happy to write positive reviews about a business. After helping a customer, be sure to request that they leave a review on Google, Yelp, Angie’s List, or TripAdvisor. These reviews will pop up in searches and will lead to interested potential customers looking into your company.
Keep Your Content Mobile-Friendly
Most businesses are aware of how their site looks on their computer screen but can often forget how it looks from the screen of their phone. Be sure to keep this in consideration with everything you post. Sometimes, posts that look right on a laptop can turn into a garbled mess on a phone. Reviewing your content on multiple devices will help you solve this problem.
Making your business SEO friendly make seem challenging at first, but over time, it will become second nature. Take these tips into consideration as you put together your marketing strategies. For small businesses, improving your business’ SEO will have a huge impact.