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How Social Media May Be Fueling The Economy

With social media dominated mostly by US-based businesses and with the US market influencing the global economy significantly, there are a lot of ways that social media is connected fueling the economy.

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What To Do When Content Fails

Analytics will tell you whether or not your content is being viewed, but what it won’t tell you is why it is not being viewed when it isn’t.

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Connecting Social Media Metrics with ROI

By tracking the four metrics in this post, you’ll be prepared to optimize your strategy – whether you’re just starting out and building an audience, or already have a full-blown sales page.

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Consumers Want Brands To Take A Stand

A part of a brand’s social media strategy should include the company’s stand on at least one social or political issue to appeal to the socially conscious consumer.

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A Checklist For Local SEO

Local SEO is the lifeblood of any business owner that wants to drive geographically-specific, targeted traffic to their website.

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Trends Driving Marketing Analytics

Marketing trends that are fashioned into stories for non-analytical individuals drives a more comprehensive concept of marketing analytics.

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How To Optimize Your Blog

Google still and will always cherish blog posts that are highly relevant to what their users are searching for, and therefore today’s SEO practices must also include the intent of being relevant in order to keep Google happy.

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A Quick Guide To Small Business SEO

Search engine optimization is practically a lifeline for small businesses, allowing potential customers, both online and in person, to discover otherwise unknown brands.

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Mobile-First Generation

Millennials are considered a mobile-first generation because many of them like to use apps on their smartphones or tablets.