Blogging is a crucial component of your business’ web presence. It lets you communicate new developments to your current and potential customers. Having a quality blog lets you demonstrate how transparent you are and how much you want to engage with people. These are some tips for how to build a blog, successfully.
Choose the right platform
There are all kinds of blogging platforms to choose from. Whether it’s WordPress, Squarespace, or Blogger, you need to make sure you have a platform appropriate for your content. Make sure you also choose the right template. You don’t want to use colors that clash or ones that are too garish. You also want make sure you are organizing your blog in a way that’s attractive. It should feature a decent mix of text and images.
You need to post as often as possible in order to reach your audience. If you aren’t keeping your blog up-to-date, it’s likely that you’ll lose engagement with your customers. You also need to make sure that you aren’t posting too much. If people feel bombarded by your posts, they’ll stop feeling like you’re telling them important things. Make sure that every post is made with a sense of purpose.
Establish a tone
Tone is so important when it comes to writing. A blog needs to have a definable and consistent voice that readers can get used to. You don’t want to shift rapidly between being serious and being funny. You can strike a balance between the two, but this takes practice. Make sure there aren’t jarring shifts in tone between your posts.
Mind your formatting
A professional blog should be as professional as any other part of your company. A typo might not seem like a huge deal, but it can put a mar on your company. You need to make sure that you’re paying attention to spelling, grammar, and word choice. After you finish a post, you should step away for a few minutes. Then, come back and re-read it. You can try changing the font color temporarily so that typos and other errors will stand out to you more.
You don’t want to give your customers something that will stick with them. If your posts feel insubstantial, people are going to lose interest. You don’t need to write a novel. Instead, you just need to be purposeful. Before writing, ask yourself what a reader could hope to get out of your post. If you can’t think of anything that they could learn that they didn’t already know, you might need to go back to the drawing board.
Your blog isn’t the first one in town, and you can certainly learn from ones that have been around longer. Research the blogs of the most successful and influential companies. Notice how they format their posts and their tone for writing. There might be something they feature that you had never considered before, but could greatly help your blog bring in more readers.
We hope this has given you a great idea of how to build a successful blog. This is a discipline that’s just as important as any other kind of writing. As a show of respect towards your company and your clients, you need to be dedicated to your blog.